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Maison Luz advocates for the "Less is more" lifestyle aesthetic. This philosophy involves making thoughtful reductions in daily life to enhance the quality of objects, elevate the beauty and quality of life, and pursue a lifestyle focused on refinement and substance.
Maison Luz Story
Creation
The brand founder Emeline studied in France for four years, followed by two years of professional experience in Paris, where she established the family-named brand Maison Luz at the end of 2019. Maison Luz serves as a curated collection brand for avant-garde European designer fashion jewelry, aiming to provide everyone with stylish and high-quality jewelry accessories suitable for daily wear. Embracing the principle of "Less is more," Maison Luz believes in enhancing life by making thoughtful reductions, following the principle of addition through subtraction.
Many believe that jewelry, as an endlessly symbolic item, represents every stage of a woman's life. Each piece of jewelry carries deeper psychological meanings for every woman, surpassing its surface decorative purpose.
Development & Vision
Everyone to invest in everyday items that are of superior quality and value.
The phrase "Less is More" originates from the architectural master Ludwig Mies van der Rohe, who championed a philosophy of minimalist design. His architectural works exemplify a meticulous reduction to the essence, where structures often reveal themselves completely yet remain noble and elegant, elevating the structure itself to the realm of architectural art.
Similarly, we aim to deliver the same ethos. We hope that each meticulously curated piece of jewelry we offer enhances one's fashion sense under the principle of simplicity, elevating it to a level of refinement.
Jewelry can perfectly complement and showcase the traits and virtues of women. Our aspiration is to portray women who are free, independent, sensual, elegant, and tasteful.
Challenges
In the challenging year of 2020, a hard time for everyone, Maison Luz persisted in seeking higher quality jewelry brands for collaboration. By the end of 2020, Maison Luz successfully onboarded three new partner brands, while simultaneously developing its official website and online store.
Today
We're coming back with a series of new products and exciting selections!✨